Bull or Bear? | March 2018
BULL OR BEAR?
“Sales goals without corresponding relationship analysis are meaningless.”
A recent survey completed by Candace Bennett & Associates reported that 89% of executives believe that “relationships” are the key to their success. These executives, however, are only realizing 45% of the relational capital value from relationships. Why? Prioritization and connection to goals are critical. Only 5% of executives connect relationships to goals. They develop strategies for all aspects of their businesses to ensure success, but do not leverage the most meaningful element — a strong relationship-goal connection.
Connecting goals to relationships and then intentionally strengthening those relationships will measurably increase top line, bottom line, and shareholder value in any enterprise.
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