Bull or Bear? | May 2018
BULL OR BEAR?
“There’s no app for trust.”
When do business relationships really begin? I hear, ‘when I first connect on LinkedIn.’ Certainly a relevant answer, but is LinkedIn really knowing someone or just knowing about them? Many business people seek to accumulate hundreds of digital relationships, but how do trust and business performance develop from your online connections?
Without trust, business performance defaults to a series of transactional, drive-by interactions. Building trust involves a commitment to investing in Relational Capital — the distinctive value where the qualities of credibility, integrity, and authenticity converge.
While connections can spark virtually through LinkedIn or a networking app, the strength and value of those relationships are vastly increased when offline interactions occur. Interactions via phone, or preferably face-to-face, continue to be the optimal way to break down barriers and build trust.
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